Digital Marketing for Texas Businesses

Marketing a business focused on Diversity, Equity & Inclusion - whether in your home state or elsewhere - requires an understanding of your target demographic. Understanding where they are located and how it impacts their buying process and decisions can help you market your DEI business more effectively.

In this guide, we will explore top digital marketing strategies in the state of Texas, demographic data on Texas’s largest and most popular cities, and how BGD Digital Marketing has been helping Texas businesses in their digital marketing.

Top Digital Marketing Strategies in Texas Business Market

While specific strategies will vary by industry, it all comes down to your Branding and how you use that branding across different marketing channels to reach your specific audience and achieve your goals. Here are some of the most popular marketing strategies utilized by Texas businesses:

If Texas is your market, marketing your business through local search tactics in social media is an effective strategy. Gather your audiences and followers by talking about things that matter to them in their local setting, as it relates to your product, always keeping your brand at the forefront.
While some say old media is long gone, just think about how effective Buc-ees is with their billboards across the state and beyond. They build on their brand and keep it in their audience’s view. But they do this because they have established their brand, which can be done online and offline.
Or perhaps you might consider the many magazines and newspaper publications throughout the state. There is still plenty of real estate there for your business to grow. Where you decide to invest depends on your business and audience.
Texans are relational and we have plenty of networking events to prove it. Couple this with a strong Social Media presence and you’ll be able to gain and retain new followers from the events you attend.
Consider your audience and what’s important to them. How can you answer their questions in your content and social media marketing that provides value and points them back to your product or service?
I said Texans were relational, right? We also trust our friends to tell us the right products to buy. In your Social Media Marketing and other Digital Marketing strategies, be sure you are encouraging those who have used and loved your product to tell their friends about it.

Texas Demographics to Understand for Your Marketing

There are some great resources available for studying Texas demographics by city. Here’s an overview of data collected by World Population Review to help you understand your target market in and near the following major Texas cities.

Population: 401,047
Household Income: $79,268
Rental Costs: $1,089/month
House Values: $188,100
Avg. Age: 33 years
Language: English
Learn more about Arlington, Texas, demographics.
Population: 1,028,220
Household Income: $102,876
Rental Costs: $1,346/month
House Values: $358,600
Avg. Age: 33 years old
Language: English
Learn more about Austin, Texas, demographics.
Population: 1,348,890
Household Income: $86,393
Rental Costs: $1,111/month
House Values: $208,700
Avg. Age: 32 years old
Language: English
Learn more about Dallas, Texas, demographics.
Population: 687,287
Household Income: $64,025
Rental Costs: $857/month
House Values: $132,800
Avg. Age: 32 years
Language: Spanish
Learn more about El Paso, Texas, demographics.
Population: 958,692
Household Income: $82,977
Rental Costs: $1,115/month
House Values: $190,400
Avg. Age: 32 years old
Language: English
Learn more about Fort Worth, Texas, demographics.
Population: 2,325,350
Household Income: $84,179
Rental Costs: $1,086/month
House Values: $186,800
Avg. Age: 33 years old
One of the youngest populations in the country.
Lanugage: English is primary, closely followed by Spanish. Residents speak more than 90 languages combined.
Learn more about Houston, Texas, demographics.
Population: 1,598,960
Household Income: $70,778
Rental Costs: $1,025/month
House Values: $156,700
Avg. Age: 33 years old
Language: English is primary, closely followed by Spanish.
Learn more about San Antonio, Texas, demographics.

Texas Marketing with BGD Digital Marketing

At BGD Digital Marketing, we love helping our fellow Texas business owners grow their businesses with proven Branding and Social Media Marketing strategies that reach their target audience.

We are headquartered out of Arlington, Texas, so we are very familiar with the Texas market and what it takes to promote a DEI business to this demographic.

Ready to Get Started? Learn More About Our Services