3 Benefits to Hiring a Marketing Consultant for Your Business
By Natasha Gayle | SEO Specialist, BGD Digital Marketing
October 19, 2021
Estimated Reading Time: 6 minutes
If you’ve ever taken a business class, read business books or been in business long, you understand the importance of having a third-party business partner or advisor weigh in on how your company operates. It’s like watching a magician reveal their trick. They understand what you didn’t see!
Now, I’m not saying you have to go out and find a magician, per se, but you do need to find someone who has an eye for business and understands the area of business you need help with.
In this article, we’ll talk specifically about finding the best marketing consultant for your business and how they can help your business thrive!
Why Should I Hire a Marketing Consultant for My Business?
There are many reasons why hiring a marketing consultant to help your business is a good idea. Below, we are going to talk about the 3 main benefits to working with a marketing expert.
They Keep You on Track with Your Goals
They Optimize Every Opportunity
They Keep Your Brand Relevant by Keeping on Top of Marketing Trends
What Do the Best Marketing Experts Do?
They Keep You on Track with Your Goals
When you start working with a digital marketing consultant, they should ask you what your goals are for your business: What are your goals for this month, next month, this year, 5 years from now?
Great marketing consultants help you clearly define your goals, encourage you to dream bigger and create an achievable and strategic plan to get you there.
That’s what our marketing consulting program at BGD Digital Marketing is all about!
UNDERSTAND YOUR GOALS
It’s unbelievable to look back on the goals that were set and see how we have been able to help our clients far exceed those goals over the course of the months we’ve worked with them! Having that recorded from the beginning offers a tangible reminder of where they used to be and how far they’ve come - and it can for you, too!
For instance, if your goal is to make an extra $1,000 a month in six months’ time, digital marketing consultants can help you get there.
At BGD, we look at that goal, what you have the capacity to do and offer detailed and reality-based direction on how to achieve that goal.
We also help you look at your resources and profit and loss statements to ensure the investment you make will pay off.
DREAM BIGGER
Most magicians dream of being the next Harry Houdini or David Copperfield - which is a big dream to dream. Just like you probably have grand dreams for your own business.
We work with a Pretzel company who, at the start of the year, wanted to make more money each consecutive month. We sat down with them, clearly defined and laid out their goals and came up with a plan to not only meet those goals but exceed them.
We suggested they start participating in local farmer’s markets. And before they went, we also recommended they raise their prices just .50 and create a QR code people could use to sign up for their subscription box, with a 15% discount for anyone signing up at the market.
Since this initiative, they have sold out at every single farmer’s market they have attended and they have had no clients lost with the raised prices.
We have also advertised the subscription boxes on social media, and they gain a new subscription with every post.
It’s great to dream big, but one of the benefits of hiring a marketing consultant is that they help you break it down into tangible pieces so you can actually achieve your goal!
GET WHERE YOU WANT TO BE
Now, it’s one thing to dream big; it’s another to dream big without having a realistic and clear path to get there.
One of the things to be careful about when hiring a marketing consultant is finding one who understands your life and what you and your team have the capacity to do!
If you hire someone who gives you task after task after task and they don’t understand that you are also managing 3 different roles at your company apart from marketing, they aren’t setting you up for success.
2. They Optimize Every Opportunity
Marketing consultants should get to know the ins and outs of your business so they can see what’s coming down the pipeline and can give you tangible steps to get ahead of those events.
For example, we have a client who is a travel photographer. People don’t yet know she is a travel photographer so she needs to make that fact known.
Dream: Travel more for her photography jobs.
Goal: Let people know she is willing to travel to take pictures.
Pipeline: She is already booked to shoot a wedding later this year.
Social Media Task: Post about traveling - packing luggage when going on trips, photographing weddings far away, etc. Include real steps for how to capture the content, even if she isn’t able to post it right away.
Results: After several months of targeting this goal, she has already booked several more weddings at this same out of state location so she can capitalize on this travel event.
Just from utilizing a marketing consultant to help her see what her goal was, how she could reach that goal and analyzing the results from her hard work, she has already made an additional $8,000 from the get-go.
Marketing consultants give you the eyes to see what you might have missed. But it is you and the work of your team, your company and the vision you have set that will get you there!
3. They Keep Your Brand Relevant by Keeping on Top of Marketing Trends
As a business owner, your job is daunting. Not only are you running a company - the logistical business pieces, managing employees, ensuring your product or service is where it needs to be, handling customer inquiries, staying on top of business trends in your industry - but you have to figure out how to market that product.
And marketing is not a small feat. There are dozens of paths you could follow and things that can be helpful for your marketing campaigns:
Website Development & Management
Ongoing Search Engine Optimization
Email Marketing
Paid Advertising
Content Marketing
So not only do you have all of these elements to choose from, but each of these marketing tactics is constantly changing. The best practices are changing and what is most effective for your industry.
Sign Up for Our BGD Marketing Trend Watch!
One of the benefits of hiring a marketing expert for your company is that they can stay on top of the marketing trends that matter the most for your business while creating a strategic path to follow.
For example, when it comes to your email marketing:
What about Constant Contact?
What about social media strategies? Everyone is utilizing TikTok. Do I need to do that, too? How do I do that when I’m managing my other social platforms?
There are so many decisions that can be made. A marketing strategist can help you make the most strategic choice. Not only that, but some of them may also be able to take on work that you don’t have time to do yourself, like managing your social media marketing or putting together the trifecta of marketing packages that hits on the top marketing services you need for your business.
Now that’s a magic trick, right there!
How Much Do Digital Marketing Consultants Cost?
Digital marketing consultant costs vary widely - from a couple hundred dollars to thousands of dollars. It depends on the scope of work you’re looking for, area in which they’re based and their own business model.
You’ll find a lot of marketers mark up their prices because the industry allows it. With our consulting program, clients pay a retainer fee, which offers you 1.5 hours every month. You pick the meeting day and time that works for you to meet with your marketing specialist.
At this meeting, your marketing specialist will walk you through the marketing roadmap we have designed with your business in mind! It has your goals and how you can meet them.
You’ll also have 24/7 email access to your marketing consultant where you can ask questions about anything - from branding to logos, website, social media campaigns, etc.
What Others Have to Say About BGD’s Marketing Consulting Program
”BGD Digital Marketing is an absolute essential for my law firm. They are experts in what they do, timely, professional, passionate, and genuinely care about their clients. They took the time to understand (in detail) my needs and goals, and they worked with me to start planning and developing marketing strategies and materials that have (and will continue to) elevate my business extensively. I highly recommend them for your business, whether you are just starting out or if you've been around for years. They are an asset for anyone looking to reach new heights.”
- Samantha Jorden, JordEN Legal
“I started working with BGD Digital Marketing almost a year ago. For anyone looking for marketing help, I cannot imagine a better option. I have a ROCKSTAR team in my corner helping me with my social media and website, as well as encouraging me every step of the way. Get this team in your corner!”
- Chase Gensheimer, Aerochase
“Working with BGD Digital Marketing has been one of the best decisions for my photography business. Brittney brings the party and fun, as well as professional and creative wisdom to each of our meetings. She’s helped me wrap my mind around how to market myself to my ideal photography clients, and build my business. I am so glad I started working with her and BGD!”
- Carmen Washam Photography